Graphic anti-binge drinking campaign welcomed

The Alcohol and Drug Foundation of Queensland has welcomed a graphic new anti-binge drinking advertising campaign.

The State Government unveiled the campaign yesterday and says it is designed to confront parents.

It includes scenes of a teenage girl being sexually assaulted at a party after drinking alcohol her father had bought for her.

Liquor Licensing Minister Andrew Fraser says it will not be shown before 9:00pm.

Mitchell Giles from the Alcohol and Drug Foundation says the shock tactic will help parents think twice about buying alcohol for their kids.

"Parents don't think about the consequences associated with that," he said.

"There's the sexual abuse in this ad but there's also drink driving and falls, burns, drownings - all of those things are associated with intoxication."

Mr Giles says the ad is a necessary step in helping to combat the rising rate of binge drinking

"It's a significant public health issue. The annual cost to the community of alcohol-related social problems is $7.6 billion a year," he said.

"I think there is an increasing awareness and I think there's also the issue of people are drinking a little younger than they were in the past."

ABC News